We wanted a name that inspired confidence. Not everyone is born with kitchen sense. We know so many people who love to watch Master Chef, but are so hesitant to turn on the stove. If watching a TV show gives someone so much joy, shouldn’t they attempt the real thing?
So we chose the word Fearless. Because we wanted everyone to try cooking at least once, without worrying about where to buy ingredients, or ending up with something inedible. We want friends to have cooking parties, or a boyfriend to impress his girlfriend with a romantic dinner that he ACTUALLY cooked (that’s more impressive than ordering an expensive dinner, btw, right ladies?). We’d love to have kids have fun in the kitchen, with mommy not worrying too much. And we want people to know that the food they are eating is made with fresh, premium ingredients.